At its meeting on January 26, 2016, the Supervisory Board appointed Bernd Hirsch as the new Bertelsmann Chief Financial Officer. As of April 1, 2016, he took over the department from Executive Board Chairman Thomas Rabe, who was performing this function in addition to his other responsibilities on a transitional basis.
With the acquisition of Smartclip in March 2016, Mediengruppe RTL Deutschland has extended its options in the area of digital advertising marketing and has therefore enhanced its growth strategy. The acquisition simultaneously strengthens RTL Group’s technological competence and, in cooperation with SpotX, opens up global innovation options.
At the end of May 2016, the French G+J subsidiary Prisma Media fully acquired Groupe Cerise, a digital media company in the video sector in France. Cerise develops its own technologies to produce and distribute content and thus reaches a wide audience with its brands.